- This event has passed.
August 21, 2017 - August 27, 2017
21st-27th August 2017
Whether in medicine, cosmetics, food or drink, wild plant ingredients are everywhere. Yet, despite their increasing use, consumer awareness concerning the origin and sustainability of wild plants is still very low.
This August, TRAFFIC, FairWild, Pukka Herbs and others will be taking part in FairWild Week, a digital campaign aimed at raising awareness about the FairWIld Standard and inspiring consumers to find out about the role played by wild plants in their daily lives. Check out FairWild on twitter and facebook to find out more or test your wild plant knowledge with the FairWild quiz!