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Neuroenological Tasting: The Grand Cork Experiment

July 27, 2017 - July 28, 2017

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Wine lovers have reason to cheers this summer as world-renowned multi-sensory food architects and experience design studio Bompas & Parr launches a collaboration with the Portuguese Cork Association for an immersive wine-tasting experience like no other.

Visitors are invited  to take part in Neuroenological Tasting: The Grand Cork Experiment, a ground breaking trial to test how the sounds, aromas and sensations associated with opening a wine bottle trigger our brains and influence our taste buds.

Neuroenological Tasting: The Grand Cork Experiment, is influenced by research from experimental psychologist Professor Charles Spence, of Oxford University’s Crossmodal Research Laboratory, which proves that the tactile attributes of what we drink from influences our enjoyment of the drink inside. Bompas & Parr will take this research a step further, by using state-of-the-art brain activity monitors to test how visitors’ senses are triggered by the rituals associated with wine drinking.

In true Bompas & Parr style, visitors can expect to be surprised and delighted every step of the way and, to reward their contribution to science, they will afterwards be invited to relax in a beautiful cork-clad lounge to sample fine wines and get hands-on with cork, testing how different aromas impact the taste of wines, as well as creating personalised cork wine stoppers to take away.

Due to alcoholic beverages being part of the experience this event is strictly only open to over 18s. You will be asked to provide photo identification on the door so please ensure you bring some to avoid disappointment.

The experience is approximately 30 minutes in duration but may take longer.

Ticket numbers are limited to 4 per order. If you wish to have more than 4 please contact us on submissions@bompasandparr.com


July 27, 2017
July 28, 2017
Event Category:


Bompass & Parr


Bompass & Parr
15 Bateman Street
London, W1D 3AQ United Kingdom
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