hiSbe Food is an independent supermarket that is founded on a social enterprise model that puts happiness before profits. Because every time people buy food and groceries, they’re voting for what they want to see more of. So when customers shop at hiSbe, they’re voting for how a supermarket should be – and they’re using their money for good; to spread the principles of fair, responsible and sustainable trading. Instead of maximising short-term profit, like big supermarkets, hiSbe pay and charge what’s fair. Employees get above the living wage, suppliers get a good deal and prices are set so customers pay a fair price for well-sourced goods. hiSbe sells everyday food, but not the big brands. They prioritise local products and work with suppliers and wholesalers who care about health, sustainability and trading fairly. They compete with the big supermarkets by creating a happy shopping experience, charging fair prices and demonstrating their values in everything they do.